CASE STUDY
How Pivot & Co Helped Scale Consumer Data Acquisition Across 22 Markets
A global organisation needed a more practical, repeatable way to capture consumer data across campaigns, brands and markets.
4 min read | Consumer Data Acquisition | Marketing Operations
Challenge
The organisation already had opportunities to capture consumer data across campaigns and activations.
But acquisition was difficult to scale consistently across markets. Different tools, different campaign formats and different local ways of working made it harder to standardise execution and create visibility across the organisation.
That meant successful approaches were harder to repeat and acquisition activity was harder to compare, forecast and improve.
Disconnected tools
Markets were using different combinations of campaign and data capture tools, making execution harder to standardise.
Local variation
Consumer data acquisition was being handled differently market by market, making it difficult to scale successful approaches.
Operational inconsistency
Without a clearer structure for planning and execution, acquisition was harder to compare, forecast and improve.
Solution
Pivot & Co worked with the organisation to make consumer data acquisition easier to deliver in practice.
The focus was on creating a model that local markets could actually use.
That meant helping simplify the acquisition toolkit, connect campaign execution more effectively with CRM systems, and create a clearer operating model for how acquisition should work across markets.
The result was a more practical setup for planning, execution and rollout.The work focused on making acquisition simpler, more connected and easier to roll out across markets.
-
Pivot & Co helped reduce unnecessary complexity in the campaign and acquisition setup so markets had a clearer route to execution.
-
A more connected setup helped make consumer data capture more operationally useful and easier to manage.
-
The approach was designed to work across multiple markets, helping teams apply a more consistent acquisition model at scale.
Toolkit
The work brought together a practical set of campaign and CRM tools to support consumer data acquisition more effectively.
Cloudpages
Used to support campaign landing experiences and data capture journeys.
Hashting
Used to support campaign execution and activation mechanics.
Qualifio
Used to enable interactive campaign formats designed to capture consumer data.
Results
In under 12 months, the organisation significantly increased adoption of its new acquisition model across markets and brands.
+50%
Month-on-month increase in tool usage
22 markets + 20 brands
Onboarded to the new acquisition stack
3 global tools
Deployed and integrated via API into core platforms
What changed in practice
Data capture became more consistent
Compliant, repeatable data capture became the norm across digital, experiential and retail channels.
The organisation built a stronger foundation
A clearer combination of technology and governance created the basis for always-on acquisition and future progressive profiling.
Teams began working from shared playbooks
Global, regional and local teams now work from more consistent playbooks, reducing friction and improving collaboration.
The impact was strong enough that the global acquisition target was subsequently raised.
Need a clearer consumer data acquisition model?
Pivot & Co helps global organisations turn consumer data ambition into practical acquisition planning across brands, campaigns and regions.