Our People

Senior people who have run change inside global consumer organisations, alongside specialists in data, AI, economics, law and marketing.

A senior team that does the work alongside yours.

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Our Founding Partners

Antonia McMahon and Guibert Tchinde founded Pivot & Co to help leaders turn transformation strategy into the way the business runs.

Antonia led digital strategy at Puig, Danone and Lego, and was Chief Digital Officer at Pernod Ricard. She works with leadership teams on the people and operating side of change, where most transformation succeeds or fails.

Guibert has worked across investment banking and private equity at Macquarie, consulting at Ink-Global and Yellow Pages, insurance and fintech at AXA, and consumer goods at L'Oréal and Pernod Ricard. He leads the data and AI side of how that change gets built.

Together they keep the team senior and independent, with the people doing the work close to the client.

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We have purposely set out to build a diverse team, believing that bringing people with different backgrounds together is the key to success.

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Antonia McCahon
Founding Partner at Pivot & Co

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    Michelle Bourton

    ENGAGEMENT DIRECTOR

    With 15+ years in international marketing, Michelle crafts digital strategies for top brands, guiding them through transformation and operational rethinking for growth. She loves strategy and independent magazines.

  • Matthew Rix

    Matthew Rix

    SENIOR DIRECTOR, CONSULTING

    Matt has had a varied career from night club promoter to Meta via 8 years at Heineken. He has over a decade of experience in retail, data, digital marketing and media. Passionate about Guinness, Leeds United and the music of The Smiths.

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    Meghna Malik

    SENIOR STRATEGY MANAGER

    Meghna builds data-led strategies. Her background in engineering, journalism and marketing means no challenge has been too great. Fluent in English, Hindi and a little French, she is a fountain of knowledge on data, dance and running.

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    Wassim Majdoub

    SENIOR BUSINESS ANALYST

    Wassim bridges the worlds of strategy and data, turning complex challenges into actionable solutions. With a background spanning engineering, product management, and economics, he thrives at the intersection of business and technology. Fluent in English, Arabic, and French, he brings a global perspective to every project. Beyond work, he finds inspiration in music, basketball, and the art of investing.

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    Marine Defay

    SENIOR INFLUENCER MARKETING CONSULTANT

    Marine brings 7+ years in beauty content and social media, creating, producing and planning content across TikTok, Instagram, YouTube and Snapchat. She started out as a research engineer in physico-chemistry before moving into content and influencer strategy. At Pivot&Co she leads influencer benchmarking and content strategy for Beiersdorf, reading performance data across 10+ markets to find what lifts results.

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Interested in joining Pivot&Co?

Explore what it is like working at Pivot&Co and our open roles on LinkedIn.

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