Our Approach

Where transformation strategy becomes operating reality

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Most organisations have an AI strategy and a roadmap. Far fewer have changed how the business runs, or built the teams to carry the change once the advisers leave.

That gap is where we work. We help leaders turn transformation strategy into the way the business operates day to day, and we transfer the capability so the change holds after we have gone.

Since 2018 we have run transformation across more than 40 programmes in over 25 markets for the world's leading consumer goods, luxury and beauty companies.

Our edge is practical experience of transformation with digital, data and AI. We know what makes change succeed, and why it fails.

What we do

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We help leaders make digital, data and AI part of how the business actually runs. The work falls into three areas, with a six-week diagnostic as the way in.

  • AI Strategy & Partner Ecosystem: We help leadership teams turn AI ambition into practical roadmaps, operating models and measurable outcomes, and choose the partners to deliver them.

  • Marketing workflow transformation: We redesign how marketing teams work with data and AI, so new ways of working hold in everyday delivery.

  • Operating model design and adoption:We design operating models and the capability to run them, so teams own the change rather than depend on us.

  • SIGNAL: Our six-week AI readiness diagnostic. A scored benchmark across five dimensions and a clear, prioritised roadmap.

What transformation requires

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Organisations do not become AI-ready through technology alone. Lasting transformation depends on stronger foundations, clearer priorities and the ability to turn ambition into action.

That means aligning leadership, capability, data, operating models and execution around the changes that matter most. Without that, transformation stays fragmented and impact is hard to sustain.

The organisations that move fastest are usually the ones that build the right foundations first.

Our Operating Principles

  • Engage

    We engage everyone the change touches, not only the leadership team.

  • Commit

    We care about leaders and their organisation. This is not just another assignment.

  • Augment

    We use AI to strengthen people's judgement. The decisions stay with people.

  • Impact

    We measure success by the change that lasts after we leave.

Where does AI belong in your organisation?

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SIGNAL is our six-week diagnostic. It tells you which AI initiatives are worth funding, where your data and operating foundations stand today, and what needs to happen first.

Learn about SIGNAL

People at the core

The strength of any organisation is its people, and that is the foundation of our own.

Antonia McMahon, former Chief Digital Officer at Pernod Ricard, and Guibert Tchinde, a senior data strategist, built Pivot & Co around people who have run change inside global consumer organisations. The team brings a wide range of backgrounds, hands-on business experience and deep data and AI expertise.

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Meet our people
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We’d love to hear from you!

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