Strategic Intelligence
Empowering better decisions through insight, performance models, and scenario planning
Our Approach
We transform complex data into clear intelligence that empowers resilience and smarter decisions:
Converting information into actionable insight
Designing performance models that track what truly drives value
Applying scenario planning to anticipate risks and opportunities
The Result
Clarity that strengthens strategy and enables confident action at pace.
Areas of focus
Signal-based planning
Identify key internal and external signals that drive performance.
Sales lift & MMM
Quantify incrementality, synergy and media ROI.
A&P investment optimisation
Effective consumer engagement planning.
Portfolio prioritisation
Identify and model growth opportunities across brands or segments.
Influencer value analytics
Measure ROI and brand contribution of influencers.
Innovation & insight engine
NLP-based dashboards that narrate insights and automate performance alerts.
Strategic Intelligence in action
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Data Enhanced MMM
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Redefining ESG Reporting
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A&P Budget Allocation with Visual Scenario Simulation
Our other services
AI Strategy
& Transformation
Align ambition and readiness across people, data, and impact.
Data Foundations
& Operations
Scalable, intelligent and resilient data ecosystems that drive value.
