Thinking
Original research, tools and perspectives for leaders turning AI, data and transformation into the way the business runs, in consumer goods, luxury and beauty.
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AI transformation in premium CPG
Premium CPG sits between luxury and mass and behaves like neither. Six dimensions that decide whether AI pays off, and where it would quietly damage brand equity.
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Insights, Repositioned
AI is putting the FMCG Insights function under new pressure. Faster research production is no longer enough. This report sets out four practical imperatives for leaders repositioning Insights around decision intelligence, stronger data foundations and measurable business impact.
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How much value is your business leaving on the table?
Four questions, one minute. See where fragmented product identity is costing your business and what a unified approach could recover.
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Digitised Products Report: Product Identity as Infrastructure.
Why product identity is becoming the foundation that determines control, margin and lifecycle value. Featuring leaders from LVMH, Diageo, Coty, Pernod Ricard, Decathlon and Salomon.
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Why Global Consumer Data Acquisition Fails Without Proper Planning
Why database growth targets are not the same as a consumer data acquisition strategy and what global organisations need to do differently.
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Sustainable Media Planning That Doesn’t Compromise Performance
Media teams are being asked to deliver better performance with less carbon. RCQ-E brings emissions into the same planning logic as reach, cost and quality, giving marketers a more practical way to plan.
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The Resilience Report: People, AI and Performance
What leading Consumer Goods and Luxury executives know and do differently to turn change into measurable results. Based on interviews with senior leaders across the sector.
