CASE STUDY
How Pivot & Co Helped Scale Consumer Data Acquisition Across 22 Markets
A global organisation needed a more practical, repeatable way to capture consumer data across campaigns, brands and markets.
4 min read | Consumer Data Acquisition | Marketing Operations
Results
In under 12 months, a global leader in the drinks industry significantly increased adoption of its new acquisition model across markets and brands.
22 markets & 20 brands
Onboarded to the new acquisition stack.
3 global tools
Deployed and integrated via API into core platforms
+50%
Month-on-month increase in tool usage
Challenge
The organisation already had multiple opportunities to capture consumer data.
The challenge was scaling acquisition consistently across markets. Different tools, different campaign formats and different local ways of working made it harder to standardise execution and create visibility across the organisation.
That made successful approaches harder to repeat and acquisition activity harder to compare, forecast and improve.
Disconnected tools
Markets were using different combinations of campaign and data capture tools, making execution harder to standardise.
Local variation
Consumer data acquisition was being handled differently market by market, making it difficult to scale successful approaches.
Operational inconsistency
Without a clearer structure for planning and execution, acquisition was harder to compare, forecast and improve.
What Pivot & Co changed
Pivot & Co worked with the organisation to make consumer data acquisition easier to deliver in practice.
The focus was on creating a model that local markets could actually use. That meant simplifying the acquisition toolkit, connecting campaign execution more effectively with CRM systems, and creating a clearer operating model for how acquisition should work across markets.
The result was a more practical setup for planning, execution and rollout.
Before:
fragmented campaign execution
inconsistent tools across markets
limited visibility into acquisition activity
heavy reliance on local workarounds
difficult to scale successful approaches
After:
clearer acquisition model
more practical market execution
better alignment between campaigns and CRM
stronger visibility across markets
easier scaling of successful approaches
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Pivot & Co helped reduce unnecessary complexity in the campaign and acquisition setup so markets had a clearer route to execution.
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A more connected setup helped make consumer data capture more operationally useful and easier to manage.
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The approach was designed to work across multiple markets, helping teams apply a more consistent acquisition model at scale.
What this enabled
The work helped make consumer data acquisition easier to scale across the organisation.
Acquisition became part of routine planning
Acquisition planning is now tracked and discussed alongside core brand and market KPIs.
Data capture became more consistent
Compliant, repeatable data capture became the norm across digital, experiential and retail channels.
The organisation built a stronger foundation
A clearer combination of technology and governance created the basis for always-on acquisition and future progressive profiling.
Teams began working from shared playbooks
Global, regional and local teams now work from more consistent playbooks, reducing friction and improving collaboration.
The impact resulted in the global acquisition target being raised.
Toolkit
The work brought together a practical set of campaign and CRM tools to support consumer data acquisition more effectively.
Cloudpages
To support campaign landing experiences and data capture journeys.
Hashting
To support campaign execution and activation mechanics.
Qualifio
To enable interactive campaign formats designed to capture consumer data.