PRODUCT IDENTITY EXPOSURE CHECK

How much value is your business leaving on the table?

Fragmented product identity creates hidden costs across pricing, returns, counterfeiting, grey market activity and data reconciliation.

Our Product Identity Exposure Check estimates the scale for your business and what a unified approach could recover.

4 questions | Approx. 1 min | Personalised to sector & revenue

The Digitised Products Report models c. €20m of unrealised annual operating value for a typical premium consumer goods or luxury company at €9bn revenue, spread across five recurring cost areas.

Select your inputs below to see where that value is at risk in your organisation, and how much a unified approach to product identity could recover.

Question 1 of 4
What is your primary sector?
Luxury goods
Fashion, leather goods, jewellery, watches
Premium spirits and wine
Champagne, cognac, whisky, wine
Beauty and cosmetics
Fragrance, skincare, prestige beauty
Sporting goods
Premium outdoor, sports equipment
Other consumer goods
Premium or adjacent categories
Question 2 of 4
What is your approximate annual revenue?
Under €500m
€500m to €2bn
€2bn to €10bn
Over €10bn
Question 3 of 4
How do your products reach market?
Distribution model is one of the strongest determinants of where value is at risk.
Primarily DTC, over 70% through own channels
Own retail, e-commerce and direct relationships, with strong visibility into product movement
A mix of DTC and third-party distribution
Own channels alongside wholesale, distributor or partner-led routes to market
Primarily through wholesalers or distributors
Most products reach market through third-party routes to market, which limits visibility into product movement
Question 4 of 4
How is product identity currently managed across your business?
This shapes how much of the potential exposure is already contained and how much remains uncaptured.
Separate systems by function or region
Different identifiers exist across compliance, supply chain, marketing or regional teams, with no shared record
Some shared data, but not yet managed centrally
Work is underway but item-level identity is not yet governed consistently across the whole business
Early stage or not yet formally addressed
Digitisation is at an early stage, or item-level identity has not yet been approached as a business-wide question
Select all four options above to generate your estimate.
Estimated annual operating value at risk
With unified product identity
Estimated recoverable value
Where that value is most likely being lost
Current state
With unified identity
This estimate is based on the methodology set out in the Digitised Products Report (Pivot & Co × Selinko, 2026). Each of the five cost areas is modelled as a % of revenue, calibrated against public industry figures and benchmarks, then adjusted for sector, distribution model and the current approach to item-level identity. The figures are directional and intended to illustrate scale rather than provide an audited result.
We’ll walk through where your figure comes from and what a diagnostic could look like for your business.
Talk through your results

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Understand how leading organisations are structuring unified product identity, and the decisions that determine control, margin and trust.

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We can help you explore where fragmented product identity may already be creating risk across control, availability, trust and operating value.

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