DIGITISED PRODUCTS REPORT 2026 — PIVOT & CO × SELINKO

Digitised Product Identity Value Calculator

Estimate what fragmented product identity is costing your business

4 questions | Approx. 1 minute | Personalised to your sector and revenue

The research behind the Digitised Products Report quantified five recurring areas where fragmented product identity leaves operating value unrealised, adding up to approximately €20m annually for a typical business at €9bn revenue.

Select your inputs below to see where that value is at risk in your organisation, and how much a unified approach to product identity could recover.

Question 1 of 4
What is your primary sector?
Luxury goods
Fashion, leather goods, jewellery, watches
Premium spirits and wine
Champagne, cognac, whisky, wine
Beauty and cosmetics
Fragrance, skincare, prestige beauty
Sporting goods
Premium outdoor, sports equipment
Other consumer goods
Premium or adjacent categories
Question 2 of 4
What is your approximate annual revenue?
Under €500m
€500m to €2bn
€2bn to €10bn
Over €10bn
Question 3 of 4
How do your products reach market?
Distribution model is one of the strongest determinants of where value is at risk.
Primarily DTC, over 70% through own channels
Own retail, e-commerce and direct relationships, with strong visibility into product movement
A mix of DTC and third-party distribution
Own channels alongside wholesale, distributor or partner-led routes to market
Primarily through wholesalers or distributors
Most products reach market through third-party routes to market, which limits visibility into product movement
Question 4 of 4
How is product identity currently managed across your business?
This shapes how much of the potential exposure is already contained and how much remains uncaptured.
Separate systems by function or region
Different identifiers exist across compliance, supply chain, marketing or regional teams, with no shared record
Some shared data, but not yet managed centrally
Work is underway but item-level identity is not yet governed consistently across the whole business
Early stage or not yet formally addressed
Digitisation is at an early stage, or item-level identity has not yet been approached as a business-wide question
Select all four options above to generate your estimate.
Estimated annual operating value at risk
With unified product identity
Estimated recoverable value
Where that value is most likely being lost
Current state
With unified identity
This estimate is based on the methodology set out in the Digitised Products Report (Pivot & Co × Selinko, 2026). Each of the five cost areas is modelled as a % of revenue, calibrated against a €9bn revenue benchmark drawn from public figures across contributing organisations, then adjusted for sector, distribution model and the current approach to item-level identity. The figures are directional and intended to illustrate scale rather than provide an audited result.
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